Jeff Jack — SMB Program Brief · Race Communications

The story

We've already worked together.

While leading Tesla's residential energy escalation team, I handled a complex PG&E project that had stalled for months — coordinating across utilities, city agencies, and field crews to drive it to completion. The customer was Domenic Pacini. I didn't know he was a Race founder. I just knew the job wasn't done.

Learning about Race afterward — the California focus, the accountability model, the refusal to hide behind a national call center — I recognized something I'd already demonstrated. This application is the natural next step.

Why I'm the right hire

I've built this program before.

Field operations fluency — started as an installer, built programs on top of that experience
SMB sector depth — ran marketing & ops for Carl's Jr., Del Taco, Red Mango franchise networks
Escalation & retention — turned a failing Tesla division into a profitable one by rebuilding the process infrastructure
California-native — 15+ years of stakeholder relationships across CA utilities, agencies, and business communities
Already built the toolkit — 16-page working SMB site, 9 verticals, real pricing, before the first interview

90-Day Program Architecture

Build the machine. Get first blood. Make it compound.

Days 1–30

Build the Machine

Tier every ZIP: T1 (high density, serviceable), T2 (low penetration), T3 (pre-sell pipeline)
CRM pipeline live: Lead → Qualified → Survey → Proposal → Close
Install crew leave-behind program — door hanger + $50 referral incentive, day one
First 20 IT consultant outreach — channel cohort #1
KPI dashboard live by week two

Target: Territory tiled · CRM live · Partners in motion

Days 31–60

First Blood

First organized canvassing run — top T1 commercial corridor, 2 AEs, full day
Restaurant vertical campaign #1 — direct mail drop + AE follow-up within 5 days
Close first 5 IT consultant partners — referral tracking live
RE agent play: fiber-certify listings in coverage zones
15 net-new SMB installs · neighbor program triggers on every one

Target: 15 installs · $8K new MRR · 5 partners live

Days 61–90

Optimize & Compound

Pull close rate by channel, vertical, AE — double what's working, kill what's not
Vertical campaign #2 — retail or professional services based on data
Voice upsell motion: all Day 1–60 accounts at day 45 post-install
NPS at 30 days post-install — flag anything below 7 for AE within 48h
First 3 case studies in progress — named, real numbers, photo

Target: $35K+ new MRR · 40% voice attach · 2 campaigns done

Field materials ready to deploy

The toolkit ships with me.

Territory leave-behind card (QR → find-your-plan)
Speed comparison pocket card — Race vs. cable vs. DSL, no paragraphs
Neighbor door hanger — "We just wired the shop next door"
Restaurant, retail, professional services sell sheets
Partner program overview — IT consultants + RE agents
AE objection handler — 10 real objections, real answers

What this application is

The work precedes the conversation.

The demo site at this URL has 16 pages, 9 industry verticals, your real phone pricing, a ZIP coverage checker, and a plan recommender — all built before the first interview, all working, all linked.

Not a portfolio piece. A demonstration of how I work: I go deep, I go fast, and I share the work before anyone asks for it.

→ race.stjack.com · Every link goes somewhere.