Jeff Jack
SMB Growth & Market Development
Los Angeles, CA jeff@stjack.com 888.679.0888 linkedin.com/in/iamjeffjack stjack.com

SMB program builder with 15+ years across field operations, QSR franchise marketing, and enterprise program management — all in California. At Tesla, transformed a struggling residential energy division into a high-performing, profitable operation by rebuilding the team structure, field processes, and escalation infrastructure from the ground up. Came up through field installation before moving into program leadership — which means the playbooks I write work in the real world, not just on slides. Background in restaurant and retail brand operations (Carl's Jr., Del Taco, Red Mango) gives me direct fluency with the SMB market Race serves. California-based, channel-experienced, and ready to build.

Tesla, Inc. Apr 2021 – Aug 2025
Design & Engineering PM Lead, Residential Energy — Los Angeles, CA
  • Turned around a cost-burdened division — rebuilt team structure, processes, and performance culture into a profitable, high-output operation across California
  • Owned high-stakes customer escalations for complex accounts, coordinating across PG&E, SCE, SDG&E, and city agencies to drive stalled projects to completion — often cases others had given up on
  • Built field readiness programs and training methodologies that scaled regionally — moved from ad-hoc execution to repeatable, measurable systems
  • Managed critical stakeholder relationships with utilities and government agencies, accelerating timelines and removing bureaucratic blockers at scale
  • Served as the organization's point of escalation for the most complex, highest-visibility situations — the person brought in when standard process had already failed
Tesla, Inc. Dec 2019 – Apr 2021
Installer & Field Lead, Solar Roof Division — Greater Los Angeles
  • Hands-on field installation and crew leadership for Tesla's solar roof product — learned the operation from the ground up before building programs on top of it
  • Identified process gaps in the field and contributed directly to reducing install timelines from weeks to a single day
  • Developed "Toolbox Talks" framework for daily field crew coordination — adopted across crews for planning, safety, and execution
Sprokkit 2006 – 2009
VP, Marketing & Operations — Los Angeles, CA
  • Led marketing and operations for national QSR and retail brands: Carl's Jr., Del Taco, Red Mango, and others — franchise networks, multi-location coordination, campaign execution
  • Managed cross-agency production for creative, digital, and product launch campaigns across franchise systems
  • Direct operational experience with restaurant and retail SMBs — what they sell, how they run, what breaks, and what they actually need from a technology or service vendor
Independent — Consulting & Ventures 2009 – 2018
Founder / Operator — Los Angeles, CA
  • Built and operated independent consulting engagements across brand strategy, digital operations, and business development for SMB and mid-market clients
  • Founded early-stage ventures in digital media and content platforms — hands-on product, operations, and go-to-market experience at the founder level
UCLA Apr – Oct 2018
Senior Digital Project Manager — Los Angeles, CA
  • Managed digital content deployment and production scheduling under strict compliance and governance requirements
Disney Interactive 1995 – 1997
Producer, Games & Interactive Media — Burbank, CA
  • Built DREEMS — Disney's first digital asset and production management system, still referenced internally today
  • Managed international production partners across animation, software development, and content delivery

On this application specifically: I became aware of Race through work I did at Tesla — coordinating a complex PG&E project for a customer who turned out to be a Race founder. I didn't know who he was at the time. I just knew the job wasn't done. That experience — and learning more about what Race stands for — is why this role is not a backup plan.

Jj Jeff Jack  ·  jeff@stjack.com  ·  888.679.0888