I didn't know his name.
I just knew the job
wasn't done.
This isn't a cold application. There's a story first — and it says more about how I work than anything I could put on a resume.
I was leading the escalation team for residential energy at Tesla when a customer came in with a project that had been buried in PG&E bureaucracy for months. Complex utility coordination, nothing moving, nobody taking ownership. I took ownership. Mapped the process, made the calls, pushed it through — not because it was easy, because it was the job.
That customer was Domenic Pacini. I didn't know he was a founder of Race Communications. It didn't matter at the time. What mattered was getting his project done. It was only after — reading about what Race is building, what they stand for, how they operate — that I understood why the way I work fit something he already believed in.
Race is local, accountable, and refuses to hide behind a national call center when something breaks. That's not a value proposition I found in a job description. That's a culture I recognized. So when the SMB Manager role opened, I applied. Then I built this.
The resume got the conversation started. This is the rest of what I wanted to say.
on the page
it all works
A full SMB presence — built from scratch, built to work.
Real copy, real data, real products. Every link goes somewhere. You can click everything.
- Homepage — plans, story, quote form with live ZIP coverage check
- 9 industry verticals — restaurants, retail, health & wellness, professional services, creative & media, creators, home office, multi-location, business phone
- Find Your Speed — a 5-question quiz that recommends the right plan and captures the lead
- Why Fiber — plain-language comparison that earns the switch without overselling
- Business Phone — $35/month pricing, 6 features, bundle story, from your actual site
- Coverage — ZIP checker with your real service area, city grid by region, expansion form
- About Race — brand story, California focus, beliefs, stats
- Privacy, Terms, cookie banner — consistent across every page
